Safety

Vehicle safety is a commitment Toyota and Lexus make to every vehicle, and it’s why more than 24% of Toyota and Lexus vehicles are named as 2009 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). To achieve leadership in safety, Toyota and Lexus focus on three priority areas. First, safety targets are voluntarily set to exceed regulatory requirements so that our vehicles are equipped with the latest available safety technology.

Second, Toyota invests heavily in R&D efforts to maximize vehicle safety for all occupants and to continue to create leading safety technology, including recently announced world’s first rear curtain shield airbag.

Finally, Toyota and Lexus understand that safety goes beyond just vehicle manufacturing – it also must take into account the way vehicles, people and the environment interact. At Toyota, the advancement of these Intelligent Transportation Systems, wherein vehicles can communicate with one another and with the traffic environment to ease congestion and reduce traffic accidents, is a future vision of safe roadways and a key focus of our research efforts.

All these current active and passive safety features and future transportation system developments make Toyota and Lexus vehicles even safer. For more information on Toyota's safety initiatives, please visit www.safetytoyota.com

Featured Story

Time for a new Victoria Day weekend driving tradition in Canada: greater safety knowledge for safer road trips

Toyota Canada Foundation and Traffic Injury Research Foundation encourage drivers to visit www.brainonboard.ca prior to getting behind the wheel this long weekend TORONTO, ON., (May 17, 2013) – The Victoria Day long weekend is widely regarded as...

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May 17, 2013

Time for a new Victoria Day weekend driving tradition in Canada: greater safety knowledge for safer road trips

Toyota Canada Foundation and Traffic Injury Research Foundation encourage drivers to visit www.brainonboard.ca prior to getting behind the wheel this long weekend TORONTO, ON., (May 17, 2013) – The Victoria Day long weekend is widely regarded as...
May 10, 2013

Toyota Canada to help more Canadian youth learn proper driving skills through expanded kartSTART program

Vancouver, Calgary, Toronto, Montreal and Halifax to host unique youth driving program this summer   TORONTO, ON., (May 10, 2013) – The innovative youth driving program kartSTART – made possible through the support of Toyota Canada – is...
May 01, 2013

Toyota Brand Leads Industry in IIHS ‘Top Safety Pick’ with New RAV4 Award

Toronto, ON [May 1, 2013] The 2013 Toyota RAV4 sport utility vehicle has earned the Top Safety Pick (TSP) Award for good performance from the Insurance Institute for Highway Safety. The Institute (IIHS) noted Toyota improved the RAV4's roof...
April 11, 2013

TOYOTA ANNOUNCES VOLUNTARY RECALL OF CERTAIN VEHICLES FOR THE FRONT PASSENGER AIRBAG

TORONTO, Ontario, April 11, 2013 – Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 75,000 front passenger airbag inflators installed in several vehicle models.   The involved vehicles are...


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