What’s New: 2024 Toyota Crown

2023 Toyota Crown Limited Heavy Metal 038

  • Two impressively equipped models: Limited and Platinum

  • New Beyond Zero badging highlights the Crown’s exclusively hybrid powertrains

  • Platinum model upgraded with additional safety technologies

  • Starting MSRP of $51,990

TORONTO, Ontario (November 8th, 2023) – The Toyota Crown redefines the premium performance sedan. With bold styling, an elevated ride height, and two powerful yet efficient self-charging hybrid systems coupled to on-demand all-wheel-drive, the Crown is ready to take Canadians on a breathtaking journey. New this year, Toyota Canada introduces several enhancements that make a great sedan even better.

“A well engineered, beautiful sedan delivers driving fun like no other model can – and the Toyota Crown is designed and engineered to prove that with a long feature list of style, performance, and amenities that Canadians will love,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Crown is dignified and striking, loaded with the connectivity features Canadians want and the safety features they deserve, and built around a choice of advanced and efficient hybrid powertrains that deliver thrilling performance. In short, it’s everything a modern, daring sedan should be.”

The Toyota Crown expresses sleek and sophisticated style, with a prominent raised profile emphasized by side rocker panels finished in a contrasting colour. Strong body lines flow from the multi-beam LED headlamps to the tail lamps to emphasize its dignified appearance, while the fixed panoramic moon roof and large wheels convey Crown’s premium styling and quiet confidence. New this year, Toyota adds its Beyond Zero badging to the body, proclaiming the Crown’s electrified credentials.

Inside, driver and up to four passengers are invited into a welcoming cabin crafted with attention to every detail. The island architecture is spacious while putting everything within easy reach. Notable features include heated and ventilated front row seats, heated rear seats, and a leather-wrapped and heated steering wheel thoughtfully designed with intuitive controls for common vehicle functions. New this year, Toyota enhances models finished with an all-Black interior by adding contrasting white stitching, while every model is given an extra dose of sophistication with dark grey metallic finishes applied to the shift panel, door switch bases, console end panel, and steering wheel spoke decoration.

Under the hood, the Crown is exclusively electrified, with a choice of two impressive self-charging hybrid powertrains.

  • The Toyota Crown Limited grade is built around a fourth-generation Toyota Hybrid System – featuring a 2.5L four-cylinder engine, two electric motors, and an electronically controlled continuously variable transmission. The result is 236 system horsepower with an estimated fuel efficiency of 5.7L/100km (city/highway combined). The Limited model features on-demand AWD with a separate, rear-mounted electric motor to power the rear wheels when needed.

  • The Toyota Crown Platinum grade features the Toyota HYBRID MAX powertrain. This delivers 340 system horsepower and an impressive 400 lb-ft of torque. The HYBRID MAX system features a 2.4L turbocharged engine, torque-heavy electric motors, and a direct shift six-speed automatic. The result is exhilarating performance and an estimated fuel efficiency of 7.8L/100km (city/highway combined). These models feature full-time electronic AWD with a rear eAxle featuring a high-output, water-cooled electric motor, plus Toyota’s Adaptive Variable Suspension system.

Every Crown is a technology showcase – including the Toyota Multimedia system. This system is a bundle of start connectivity technologies that keep drivers informed and safe while simplifying their lives behind the wheel. Toyota Multimedia integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction between people and vehicle through sight, touch, and voice. The Crown’s technology package is rounded out with an 11-speaker JBL Clari-Fi Premium Audio system including 12.3” touchscreen display, a 12.3” multi-information display, five USB charging ports, and a wireless charging system for smart phones.

Every Crown also comes with an impressive package of safety features headlined by Toyota Safety Sense 3.0 – the newest version of Toyota’s suite of active safety technologies and capabilities. TSS supports driver awareness and decision making to help reduce the potential for accidents. Other standard safety features include the Toyota Star Safety System, a backup camera, eight airbags, the Blind Spot Monitor System with Safe Exit Assist, Intuitive Parking Assist with Auto Braking, and an electronic parking brake with brake hold.

This year, Toyota offers the Crown in two grades, as follows:

The 2024 Toyota Crown Limited is an impressively equipped reinvention of the performance sedan. This model includes the fourth generation Toyota Hybrid System, the Toyota Multimedia system (featuring Service Connect, Safety Connect, and Remote Connect), 19” alloy wheels, illuminated entry lights, auto-dimming rear view mirror, garage door opener, four-door Toyota Smart Key system, rain sensing wipers, and a backup camera. This model is available in up to five body colours (Oxygen White, Magnetic Grey Metallic, Heavy Metal, Black, and Supersonic Red). Select body colours can be paired with up to three interior colour schemes – Black/Chestnut, Macadamia, and an all-Black scheme enhanced for 2024 with contrasting white stitching.

The 2024 Toyota Crown Platinum features the exhilarating Toyota HYBRID MAX turbocharged powertrain for even greater driving fun, plus several style, performance, and safety upgrades. Starting with the Limited grade, this model adds 21” alloy wheels, dual exhaust tips, a digital key, the Advanced Park system, and the Panoramic View Monitor system. New this year, this model is further enhanced with Traffic Jam Assist, Front Cross Traffic Alert, Lane Change Assist, and a driver monitor camera. The Toyota Multimedia system is also enhanced with the addition of Drive Connect. In addition to previously listed body colours, the Platinum grade may be ordered in four two-tone schemes – Wind Chill Pearl, Bronze Age, Supersonic Red, and Heavy Metal, all with black hood and roof. Platinum grade models all feature the all-Black interior scheme enhanced for 2024 with contrasting white stitching.

2024 Toyota Crown pricing

Model Starting MSRP Estimated Vehicle Price*
Crown Limited $51,990 $55,551
Crown Platinum $61,690 $65,231

*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2024 Toyota Crown is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications visit www.toyota.ca/crown

About Toyota Canada Inc. 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.