MEDIA ADVISORY: The All-New 2025 Toyota Crown Signia and All-New 2024 Toyota Land Cruiser Make Their Canadian Debuts At The Canadian International Auto Show In Toronto

TORONTO, Ontario (February 1st, 2024) – At this month’s Canadian International Auto Show in Toronto, Canadians will get their first opportunity to explore two all-new, exciting vehicles from Toyota. The 2025 Toyota Crown Signia and 2024 Toyota Land Cruiser make their Canadian auto show debuts and arrive at Toyota Dealers later this year.

The Toyota Crown Signia marks the entry of a legendary Toyota badge into the Canadian SUV segment. This premium SUV adopts the best qualities of the Toyota Crown sedan, which arrived in Canada as a 2023 model. Then it adds extra functionality and versatility. The Crown Signia is exclusively electrified, with a standard hybrid-electric powertrain and electronic on-demand all-wheel-drive. It features show-stopping style, a spacious and refined cabin, and impressive cargo-carrying and towing capabilities.

Another legend – the Toyota Land Cruiser – returns to Canada after a 35-year hiatus. Designed from the outset to be authentic, reliable, timeless, and professional, the new Land Cruiser is a high-quality off-roader, ready to welcome a wider range of customers to new adventures all around the globe. The new Land Cruiser is also exclusively electrified, built around Toyota’s range-topping i-FORCE MAX hybrid-electric powertrain full-time 4WD.

In addition to these two all-new models, the Toyota exhibit will showcase the company’s full range of vehicles – including the next-generation Tacoma, the new Grand Highlander, the newest Prius and Prius Prime, plus a full range of fun-to-drive, fun-to-own sedans, coupes, and hatchbacks… stylish and versatile crossovers and minivans… and ready-for-anything SUVs and pick-up trucks.

Visitors will also have the opportunity to explore innovative Toyota technologies including the advanced safety technologies in Toyota Safety Sense, the world’s most popular and proven electrified powertrains, and the powerful yet intuitive communications features of Toyota Multimedia.

Media Advisory

Accredited members of the media are invited to preview the all-new 2025 Toyota Crown Signia and all-new 2024 Toyota Land Cruiser at the auto show’s Media Day. An extensive portfolio of Toyota vehicles and technologies will also be on display.

  • WHAT: Canadian premiere of the 2025 Toyota Crown Signia, 2024 Toyota Land Cruiser
  • WHERE : Canadian International Auto Show, Metro Toronto Convention Centre, Toyota exhibit
  • WHEN: February 15, 2024

For further information or to set up interviews, contact:

Romaric Lartilleux
Toyota Canada Inc.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.



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