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Toyota Canada Teams Up with Top Influencers to Inspire Canadian Adventures
- Built for adventure, Toyota trucks are engineered to conquer the toughest terrain, because the journey is just as bold as the driver behind the wheel
TORONTO, May 26, 2025 – Now is the perfect time to explore and celebrate the outdoors. Looking for ideas? Toyota Canada has partnered with top outdoor and adventure content creators in the latest “Adventure Calls” Marketing campaign, to inspire Canadians to discover beautiful and rugged landscapes.
The campaign encourages Canadians to answer the call to adventure, in all its forms, with Toyota trucks as the ultimate companions for outdoor exploration. Showcasing the rugged capabilities of the Sequoia, Tacoma, Land Cruiser, and Tundra, “Adventure Calls” highlights how these trucks are built for journeys of all kinds - whether it's scaling rugged peaks, navigating wild forests, or hauling gear on and off road.
Toyota offers trucks for every lifestyle, each customizable with accessories to meet the unique needs of every adventurer. All trucks involved in this program were also equipped with standard and available features that are essential for when adventure calls – including Toyota’s legendary durability, reliability, rugged capability, safety, and comfort.
The campaign involves leading Canadian creators who received a personal invite to take part in a unique adventure, accompanied by a Toyota truck. Each creator was supplied with a two-way radio so they could answer the call and share their experiences. Canadians can find the adventures on each creator’s channel, as follows:
A family camping trip in Northern Ontario
The creators: Morgan Sinclair and Alejandra Castellanos (@TWOMOMSINMOTION) on Instagram and TikTok
The experience: enjoying luxury camping that combines advanced multimedia with breathtaking views
The vehicle: Toyota Sequoia – the ultimate family and gear hauler
Mountain biking and off-roading in British Columbia
The creator: Max Grayston (@MOTOMAXCANADA) on Instagram and TikTok
The experience: Trail riding, a cabin retreat, and epic off-roading
The vehicle: Toyota Tacoma – the rugged explorer
Toyota genuine accessories: LED tailgate light bar, Deck Rail GoPro mount, door panel scuff protectors
Other accessories: Yakima bike carrier and cross rails
Off-roading and wilderness camping in northern British Columbia
The creator: David Whyte (@WHYTEY) on Instagram
The experience: off-roading in formidable terrain.
The vehicle: Toyota Land Cruiser – the off-roading legend
The accessories: Yakima tent, awning and Timberline FX System cross bars
Ice fishing in Northern Ontario
The creator: Trustin Timber (@TRUSTINTIMBER) on Instagram and TikTok
The experience: A winter adventure, towing an ice fishing hut with ease and precision.
The vehicle: Toyota Tundra – the sophisticated workhorse
Toyota genuine accessories: Tow hitch, TRD Pro skid plate, and LED light bar
The “Adventure Calls” campaign is a reminder that Toyota is not just selling trucks; but also supporting a lifestyle for adventure seekers. Whether you're chasing the thrill of the wild or looking to explore the unknown, the adventure is out there. Will you answer the call?
The Adventure Calls campaign was planned and executed in collaboration with Salt XM.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 6 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 11 million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX and RX hybrid, as well as Lexus NX and NX hybrid. The company has sold more than 30 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.
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